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This Agreement contains the following provisions

  1. Your Acceptance of this Agreement
  2. Permission to Use the Website
  3. Changes to this Agreement
  4. Ownership and Permitted Use of the Website
  5. Misprints and Errors, Product Availability and Prices
  6. No Linking, Framing, Mirroring, Scraping, Data-Mining or Postings
  7. Login Names and Passwords
  8. Unsolicited Submissions
  9. Your Information
  10. Disclaimers, Liability Exclusions/Limitations and Indemnity
  11. Personal Information Privacy
  12. Other Sites/Resources
  13. Termination
  14. Governing Law and Dispute Resolution
  15. Other Matters

This is an Agreement between you and all persons you represent (and for purposes of this Agreement, “person” includes natural persons and any type of incorporated or unincorporated entity). (“The Shop Owner”) regarding your access to and use of this website and all content, information, products and services available on or through the website (collectively, the “Website”). This Agreement also provides benefits to this Shop Owners affiliates, service providers, suppliers and other persons. Each time you use the Website you signify your acceptance and agreement, and the acceptance and agreement of any person you purport to represent, to be bound by this Agreement as it then reads, and you represent and warrant that you have the legal authority to agree to and accept this Agreement on behalf of yourself and any person you purport to represent. If you do not agree with each provision of this Agreement, or you are not authorised to agree to and accept this Agreement on behalf of the person you purport to represent, you may not access or use the Website. The Website is for convenience and informational purposes only and is not intended to convey advice or recommendations, or an offer to sell any product or service.

This Agreement is in addition to any other agreement you may have with The Shop Owner, including a transaction agreement.


You may use the Website only if you have reached the age of majority where you live and you can form legally binding contracts under applicable law. You may not use the Website if you live in a jurisdiction where access to or use of the Website or any part of it may be illegal or prohibited. It is solely your responsibility to determine whether your use of the Website is lawful, and you must comply with all applicable laws. The Shop Owner reserves the right to request proof of identification and age (for example, proof of your ability to purchase certain items).


The The Shop Owner may, in its sole discretion, change this Agreement from time to time as it relates to future use of the Website, by posting a revised Agreement on the Website. By using the Website after this revised Agreement has been posted, you signify your acceptance and agreement to be bound by the revised Agreement. You may not change this Agreement in any manner.


The Website (including all content, page headers, custom graphics, button icons, and scripts and the presentation, arrangement, coordination, enhancement and selection of such and other information in text, graphical, video and audio forms, images, icons, software, designs, applications, data, and other elements available on or through the Website) is the property of The Shop Owner and others, and is protected by British and international copyright, trademark and other laws. Your use of the Website does not transfer to you any ownership or other rights in the Website or its content. The Website is made available to you for your lawful, personal use only. You may use the Website only in the manner described expressly in this Agreement and subject to all applicable laws. Using the Website for any other purpose or in any other manner is strictly prohibited. You may print Website pages provided that you do not modify any of the pages and you do not remove or alter any visible or non-visible identification, marks, notices, or disclaimers. The Website and its content may not be copied, imitated, reproduced, republished, uploaded, posted, transmitted, modified, indexed, catalogued, mirrored or distributed in any way, in whole or in part, without the express prior written consent of The Shop Owner. You may not sell or resell any part of the Website or access to the Website. You may not use any of the software that is used in the operation or provision of the Website except while you are using the Website in accordance with this Agreement.


The Shop Owner endeavors to provide current and accurate information on the Website. However, misprints, errors, inaccuracies, omissions (including incorrect specifications for products) or other errors may sometimes occur. The Shop Owner cannot guarantee that products and services advertised on the Website will be available when ordered or thereafter. The Shop Owner does not warrant that the content of the Website including, without limitation, product descriptions or photographs, is accurate or complete. The Shop Owner reserves the right to: (a) correct any error, inaccuracy or omission at any time without prior notice or liability to you or any other person; (b) change at any time the products and services advertised or made available for sale on the Website, the prices, fees, charges and specifications of such products and services, any promotional offers and any other Website content without any notice or liability to you or any other person; (c) reject, correct, cancel or terminate any order, including accepted orders for any reason and (d) limit quantities available for sale or sold. The advertisements on the Website are invitations to you to make offers to purchase products and services on the Website and are not offers to sell.


Links to the Website without the express written permission of The Shop Owner are strictly prohibited. To request permission to link to the Website, please send an email to The Shop Owner via the contact page of this Website. The Shop Owner may in its discretion cancel and revoke any permission it may give to link to the Website at any time and without any notice or liability. The framing, mirroring, scraping or data-mining of the Website or any of its content in any form and by any means is strictly prohibited. You may not use any collaborative browsing or display technologies in connection with your use of the Website or to post comments, communications, or any other data of any kind to or on the Website with the intention that such postings may be viewed by other users of the Website.


Certain areas and features of the Website are accessible only to users who have been issued a login name and password (collectively “User Details”) by The Shop Owner. For the purposes of accessing the Website, the User Details remain the property of The Shop Owner and may be cancelled or suspended at any time by The Shop Owner in its discretion without any notice or liability to you or any other person. The Shop Owner is not under any obligation to verify the actual identity or authority of any person using User Details to access and use the Website. The Shop Owner may act upon any communication that is given with the use of User Details. The Shop Owner may in its discretion at any time require proof of the identity of any person seeking to access and use the Website, and may deny access to and use of the Website or parts of it or refuse to accept or act upon any communication if The Shop Owner is not satisfied with such proof. If you have been issued User Details: (a) you are fully responsible and liable for the security of the User Details and any and all use and misuse of the User Details; (b) you will keep the User Details secure and confidential at all times and not disclose the User Details to any other person or permit any other person to use the User Details; (c) you will ensure that all uses of the User Details comply with this Agreement; (d) once you have logged-on to the Website using the User Details, you will not leave the computer terminal used to access the Website unless and until you have terminated the session and logged-off the Website; and (e) you will immediately notify The Shop Owner by telephone or email via the contact page of this Website if you know or suspect that any User Details have been lost or stolen or become known to or used by any other person.


In order to avoid potential misunderstandings or disputes, The Shop Owner does not accept or consider unsolicited ideas or suggestions (“Submissions”). If you send Submissions to The Shop Owner or the Website, you automatically grant (or warrant that the owner of the Submissions grants) to The Shop Owner and its successors, assigns and licensees a perpetual, royalty-free, irrevocable, unrestricted, non-exclusive, world-wide, assignable, sublicensable, right and license to use and exploit the Submissions or any ideas, concepts, know-how or techniques associated with the Submissions for any purpose whatsoever, commercial or otherwise, using any form, media or technology now known or later developed, without providing any attribution or compensation to you or any other person, without any liability whatsoever, and free from any obligation of confidence or other duties on the part of The Shop Owner or its successors, assigns and licensees, and you agree, represent and warrant that all moral rights in the Submissions are waived in favour of The Shop Owner and its successors, assigns and licensees.


All information you provide through the Website, including registration information (name and email address), payment information (credit card numbers and expiration dates), and transaction-related information, must be true, accurate, current and complete. The Shop Owner will rely on the information you provide. You will be solely responsible and liable for any and all loss, damage, and additional costs that you, The Shop Owner or any other person may incur as a result of your submission of any false, incorrect or incomplete information or your failure to update your registration information and payment information within 30 days of any change.



Your access to and use of the website is at your own risk. The website is provided on an “as is” and “as available” basis, without any representations, warranties or conditions of any kind, whether express or implied, and including without limitation implied representations, warranties or conditions of or relating to accuracy, accessibility, fitness for a particular purpose, merchantability, performance or durability, all of which are disclaimed by the shop owner to the fullest extent permitted by law.


The shop owner and its providers will never be liable to you or any other person for any indirect, incidental, consequential, special, punitive or exemplary loss or damage arising from, connected with, or relating to the website or this agreement including but not limited to loss of data, business, markets, savings, income, profits, use, production, reputation or goodwill, anticipated or otherwise, or economic loss, under any theory of liability (whether in contract, tort, strict liability or any other theory or law or equity), regardless of any negligence or other fault or wrongdoing (including without limitation gross negligence and fundamental breach) by the shop owner or any person for whom the shop owner is responsible, and even if the shop owner has been advised of the possibility of such loss or damage being incurred.

All items sold as ‘water fed poles’ or ‘batteries’ by Pure Freedom are subject to a 3 month warranty period unless clearly specified otherwise.


The exclusion of certain warranties and the limitation of certain liabilities is prohibited in some jurisdictions. These statutory prohibitions may apply to you.


The Shop Owner collects, uses and discloses personal information in accordance with its Privacy Policy, which is available on this Website and which may be changed from time to time by The Shop Owner in its discretion without any notice or liability to you or any other person by making an amended Privacy Policy accessible through the Website. By accepting this Agreement, and each time you use the Website, you consent to the collection, use and disclosure of your personal information by The Shop Owner in accordance with the Privacy Policy as it then reads.


For your convenience, the Website may include links or references to other Internet sites or resources and businesses operated by other persons (collectively “Other Sites”). Other Sites are independent from The Shop Owner, and The Shop Owner has no responsibility or liability for or control over Other Sites, their business, goods, services, or content. The Shop Owner does not sponsor or endorse Other Sites or their business, goods, services, or content, unless expressly indicated in writing. Your use of Other Sites and your dealings with the owners or operators of Other Sites is at your own risk, and you will not make any claim against The Shop Owner arising from, connected with, or relating to your use of Other Sites or your dealings with the owners or operators of Other Sites. As between you and The Shop Owner, this Agreement, with all necessary modifications, applies to your access and use of any Other Sites and their business, goods, services and content.


Notwithstanding any other provision of this Agreement, The Shop Owner may in its discretion change, discontinue, modify, restrict, suspend or terminate the Website or any part of it without any notice or liability to you or any other person. The Shop Owner may in its discretion and for its convenience at any time immediately terminate, temporarily or permanently, this Agreement or your permission to access and use the Website without any notice or liability to you or any other person. If this Agreement or your permission to access or use all or any part of the Website is terminated for any reason, then this Agreement and all other then existing agreements between you and The Shop Owner will continue to apply and be binding upon you regarding your prior access to and use of the Website, and anything connected with, relating to or arising therefrom.


This Agreement, your access to and use of the Website, and all related matters are governed solely by the laws of the United Kingdom. Any dispute between you and The Shop Owner or any other person arising from, connected with or relating to the Website, this Agreement, or any related matters (collectively “Disputes”) will be resolved before the British Court, and you hereby irrevocably submit and attorn to the original and exclusive jurisdiction of this court in respect of all Disputes.


If any provision of this Agreement is held to be invalid or unenforceable for any reason, then the provision will be deemed to be severed from this Agreement and the remaining provisions will continue in full force and effect . This Agreement ensures to the benefit of and is binding upon each of The Shop Owner and its successors, assigns and related persons, and you and your heirs, executors, administrators, successors, permitted assigns and personal representatives. You may not assign this Agreement or the rights and obligations under this Agreement. The Shop Owner may assign this Agreement and its rights and obligations under this Agreement without your consent. No consent or waiver by any party to or of any breach or default by any other party in its performance of its obligations under this Agreement will be: (a) deemed or construed to be a consent to or waiver of a continuing breach or default or any other breach or default of those or any other obligations of that party; or (b) effective unless in writing and signed by all parties. The parties have expressly requested and required that this Agreement and all other related documents be drawn up in the English language.

Any rights not expressly granted by this Agreement are reserved to The Shop Owner.

You may contact The Shop Owner by telephone, email, or postal mail via the contact page of this Website.


Adepta Engineering Ltd. is a long established engineering company of 20 years with a reputation for quality that is second to none. Over recent years our time served electricians, mechanical engineers and motor mechanics have worked closely with window cleaners to design, build, develop and refine our water fed pole systems under the highly acclaimed Purefreedom brand.

Some of our happy customers

I would like to say a huge thank you to all at Purefreedom. You fitted me in at short notice and did me proud. Nothing seemed to be too much effort and attention to detal was terrific, including taking me to my digs and pointing me in the direction of the best bar in town! It was worth the trip up from Devon to get some quality work done, thanks again
Fred Still - Still Cleaning
Just a few words on the help I have had from the friendly bunch at Purefreedom, it was many years ago that I travelled from the West Midlands to Grimsby to pick up my water fed pole system. the equipment was patiently explained to me and gave me the confidence to work efficiently with pure water. Be aware is is easy to buy equipment from other so called suppliers but the help and advice given by Purefreedom is second to none, if you would like any more information please contact me.
Dirty Marks -
I would like to say a big thank you to everybody at Purefreedom, your company has helped me grow my business from the day I had my system fitted. I was just a traditional window cleaner when I went self employed, after one year I invested in the poles. this company talked me through everything i needed to get, not knowing a thing about reverse osmosis they were there for me helping and advising throughout the months. If you are thinking of going into pure water you would be daft not to contact these guys first. They will save you money, you will have the best kit. from the girls at reception, Michelle and Wendy (who by the way no more about water than window cleaners), to the tecks putting all the kit together, but most importantly the fitters.

A couple of months ago some idiot pulled in front of my van, I hit him at 60mph, full tank of water and it it was not for the fitters bolting the frame in how they do I would have been dead.
Tim Pilkington - The Window Cleaner
Hi, just a quick note to say how happy I am with your company. I deal with a lot of different firms as part of running my business and I can honestly say yours is the friendliest, easiest, company to deal with, from sales to technical. Deliveries are very quick, prices very reasonable, sales staff easy to talk to and technical people who know what they're talking about. If all companies operated this way my job would be a lot easier! All the best.
Thank you to all the team at Pure Freedom for helping me make my transition of 17 years traditional window cleaning to WFP. I found your advice and experience invaluable and it gave me the confidence I needed to procede. Andrew Bramley gave me all the information I required, with no hard sell tactics, just genuine guidance. Pure Freedom designed a system to reflect all of my personal requirements which was built to a high standard and was cost effective. I also received excellent training and advice from Bryan Spink on how to use the system.
Andrew Dimmock -
"We invested in a Pure Freedom pure water window cleaning system for our established window cleaning business that had up until that point been cleaned traditionally. From our first enquiry through specification and to delivery Pure Freedom did not disappoint and installed us with absolute confidence in their technical and engineering excellence. Having used the system solidly for six months now it has lived up to and surpassed expectation. The system is built to an excellent standard - the build quality is truly superb and the system is easy to maintain too. Our customers have been thrilled with the pure water technology as well which is most important! The window cleaning quality the Pure Freedom system carries out is first class and we have some very exacting clients. The training provided was great and everyone at Pure Freedom was so professional and friendly to deal with we can't recommend them enough.
Peter Lyons - Bygrace Cleaning
Had severe problems with my 300gpd RO. Spent a good hour and a half on the phone with them, and we managed to get the membranes working correctly. Tremendous job, tremendous people. One very happy customer. Thank you.
Mike - All Glass-Norwich
I just wanted to thank you and all your staff at Adepta. I am very happy with the installation of my van system and the extra effort you put in to finish in time for me to get my ferry.
John D'Rozario -
Just a big thank you to all of you at Adepta Engineering for your help and advice with the installation of my bespoke 1000 litre system. I am thrilled to bits with it and cannot sing your praises highly enough. As I mentioned to you when I came up, being new to the industry it was all a bit daunting at first as I had done so much research on the internet regarding the purchase of a pure water system that information overload had begun to set in. I had read really positive things about you as a company on various window cleaning forums and so gave you a call. I was really impressed with the level of friendly yet professional and informative advice I initially received and which carried on throughout the whole process. With your help and guidance I was able to have my own bespoke system supplied and fitted with out the unnecessary add-ons helping to keep my price within my set budget. From the moment I arrived at your factory it was evident that you and all your team from the fitting to the sales staff had my best interests at heart and I thank you all for your warm friendly welcome. You also arranged half a day window cleaning with a Mr Brian Spink a local window cleaner with many years experience; What a TOP MAN!!!! His help and advice will stand me in good stead for many years. I have been using my new Pure Freedom system now for 3 weeks and am so pleased with my new purchase. No teething problems yet but I know that wouldn't be a problem even if they did occur as I know you guys base your business on the good old fashioned values of good customer service and satisfaction. I am pleased I made the decision to make the journey and visit you guys. Thanks again Adepta Team and please feel free to use me as a reference if you need to!! Kind Regards, Simon Long Proprietor Exterior Cleaning Solutions www.exteriorcleaners.co.uk
Simon Long - Exterior Cleaning Solutions
Just a quick e mail to say how delighted I am with my RO unit - absolutely amazing!!! I am making about 1800 litres of pure a day. The RO is running at about 55% pure 45% waste … Once again can’t tell you how pleased I am.
Dave - Pole Position Cleaning
I would just like to say what a pleasure it was coming down to your offices and meeting the team. I would recommend you to anyone who is thinking of getting into the business.
Kevin H -
I had a 650L, twin operator system installed in January 2010 and I cannot recommend the product or service enough. Very friendly guys who answered every question I had … The installation itself was top notch and all components are the best … The system has all run perfectly since and they've been on hand to answer any of my questions post install. Overall, for me I can't see any point in spending thousands more when this does it all PERFECTLY.
Rick Waites - Cleaning Monkey
Thank you very much for my new trolley. I do appreciate the speed and excellent customer service you have given me over the years.
Andrew Lyttle -
Thank you ever so much for the time and effort that you and your team have put in on helping us get our WFP system set up.b If you are ever asked for references from future potential customers please feel free to supply them my mobile number and I would be more than happy to recommend your company.
Neil Bovey - Totus Cleaning Services
Just a massive thank you to the team for my static and van set up, oh and the aftersales service; 4 months on and fully prepared to talk for as long as it takes - unbelievable service - 5* I cannot thank you all enough!!
David Garret -